After Honda Type Rs, Ban Lee Heng Motor engages 4x4 to open Mitsubishi Motors Malaysia's first 3S centre in Nilai
Hans · Jan 11, 2024 05:37 PM
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Ban Lee Heng Motor, one of the most reputable Honda dealers in Malaysia, has now expanded its business to include 4x4 pick-up trucks. Ban Lee Heng Motor (Nilai) Sdn. Bhd. is the first Mitsubishi Motors Malaysia's (MMM) 3S centre in Nilai, and tri-diamond brand's 59th showroom in the country.
The 6,400 square feet built-up area facility is located along the main road of Persiaran Korporate, at Lot 27447, Jalan BBN 5/1a, Bandar Nilai Utama, 71800 Nilai, Negeri Sembilan.
Being a 3S centre, the facility includes a workshop with 3 service bays.
“In line with Mitsubishi Motors’ business plan and as we progressively work towards introducing new Mitsubishi Motors models in Malaysia, we are continuing to advance our dealer’s network expansion to enhance our customers’ touch points. Through this strategic move, we aim to cover untapped locations and extend our sales and services to meet the growing demands of the Mitsubishi brand,” said Shinya Ikeda, Chief Executive Officer of MMM.
He added, “Ban Lee Heng Motor has been in the automotive business since 1976, and is very experienced in the industry. We welcome them to the family and we are confident that the new showroom will improve the visibility of Mitsubishi Motors in Nilai to deliver a pleasant ownership experience that goes beyond expectations.”
MMM's CEO Shinya Ikeda (left) and Ban Lee Heng Motor's Director Jeremy Wong
Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.
