Forwardism – defined not by Merriam Webster but by BMW as “the joy of seeing and feeling the future before it’s been created and continually challenging convention.” Sometimes, when you’re pushing the boundaries of something never done before, the word for it probably doesn’t exist… yet so BMW created their own.

Apart from some of the best driving machines, BMW Group Malaysia has also been championing going beyond conventional norms by embracing the future of innovation as part of their journey.

That’s led them down the current path of ‘Forwardism, by BMW’ that’s set to be BMW Group Malaysia’s next step toward bringing Sheer Driving Pleasure to the fore of an Electrified Future.

Also Read: The 2023 BMW i7 is officially priced at RM 729,800 in Malaysia

The public is invited on this immersive experience that showcases the technological marvels of Forwardism that’s an experiential event where luxury meets cutting-edge innovation,

As pioneers in the premium electric vehicles (EV) segment, BMW Group Malaysia currently stands as the highest-selling premium EV automaker in the country, in addition to presenting the largest portfolio of luxury EVs available in Malaysia.

At the forefront of this spectacle, attendees will witness BMW Group Malaysia’s latest testament to Forwardism, a true-all electric luxury automobile, the all-electric BMW i7.

The details for Forwardism, by BMW, is as follows:

• Date:   23 – 24 September 2023
• Time:  10:00 AM - 10:00 PM
• Venue: Next to Mandarin Oriental, Kuala Lumpur

To further drive their mission, BMW Group Malaysia will journey to 5 locations across 4 major cities nationwide with the ‘Forwardism, Pop-Up by BMW’, which provides exclusive financing and charging offers, as well as test drives for selected EV models.

BMW Group Financial Services Malaysia will also be on-ground throughout the roadshow to offer attractive financing options, including exclusive Easy Drive cash rebates of up to RM 15,000. As an added bonus, complimentary charging vouchers of up to RM 800 will be offered with selected BMW i models, courtesy of charging partner JomCharge.

Forwardism, Pop-Up by BMW Dates and Locations:

AEON Bandaraya, Malacca (September 14-17, 2023)

• 1 Utama Shopping Centre, Klang Valley (September 21-24, 2023)
• AEON Kinta City, Ipoh (October 12-15, 2023)
• Mid Valley Southkey, Johor Bahru (November 1-5, 2023)
• Pavilion Bukit Jalil, Klang Valley (November 8-12, 2023)

To register for Forwardism, by BMW and more information, click here.