More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women
CY Foong · Nov 20, 2023 03:45 PM
Mitsubishi Motors’ Indonesian distributor, PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has begun deliveries of the first 50 units of the Mitsubishi Xforce to customers in the archipelago.
The Three Diamonds’ Indo distributor revealed that 4,000 orders of the high-riding B-segment SUV have been placed since its unveiling at GIIAS 2023 with the aim of delivering 3,000 units to customers by the end of the year. Out of the total orders, Mitsubishi revealed to OtoDriver that around 40% of Xforce buyers are women.
“At the moment, 40% of Mitsubishi Xforce orders are from female customers,” MMKSI President Director, Atsushi Kurita told the Indonesian publication. “The Xforce is also the most popular model among females in Mitsubishi’s current line-up.”
Among the reasons the Xforce gained plenty of attention from female buyers are its luxurious interior design, the cabin’s spaciousness, and the specially designed Yamaha audio system. “We received a lot of positive feedback from customers and many women prefer the Xforce’s more elegant looks than the Xpander,” Kurita told OtoDriver.
The President Director told AutoFun ID that he hopes the Xforce will receive as high popularity as the Xpander. As such, the annual production capacity at the Cikarang plant which also produces the Xpander will be increased from 160,000 units to 220,000 units.
In regards to the Vietnamese-spec Xforce which features ADAS that is not yet available in Indonesia, Kurita told our sister publication that each market would have specific requirements like steering wheel position but overall, the features would remain the same throughout.
In Indonesia, the Xforce is available in two variants and is priced between IDR 382.5 million and IDR 419.1 million (~RM 115k-127k). The Xforce is planned to make its way into Malaysia too though whether it will follow the Xpander and be locally produced (CKD) here remains to be seen.