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More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women

CY Foong · Nov 20, 2023 03:45 PM

More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women 01

Mitsubishi Motors’ Indonesian distributor, PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) has begun deliveries of the first 50 units of the Mitsubishi Xforce to customers in the archipelago.

More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women 02

The Three Diamonds’ Indo distributor revealed that 4,000 orders of the high-riding B-segment SUV have been placed since its unveiling at GIIAS 2023 with the aim of delivering 3,000 units to customers by the end of the year. Out of the total orders, Mitsubishi revealed to OtoDriver that around 40% of Xforce buyers are women.

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“At the moment, 40% of Mitsubishi Xforce orders are from female customers,” MMKSI President Director, Atsushi Kurita told the Indonesian publication. “The Xforce is also the most popular model among females in Mitsubishi’s current line-up.”

More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women 01

Among the reasons the Xforce gained plenty of attention from female buyers are its luxurious interior design, the cabin’s spaciousness, and the specially designed Yamaha audio system. “We received a lot of positive feedback from customers and many women prefer the Xforce’s more elegant looks than the Xpander,” Kurita told OtoDriver.

Also read: Bound for Malaysia, here are 30 tantalising photos of the Mitsubishi Xforce as it takes on the HR-V!

More trustworthy than men? Mitsubishi Xforce a hit with Indonesian ladies - 40% of buyers are empowered women 02

Aside from domestic sales, Mitsubishi also plans to export the Xforce to overseas markets in Southeast Asia, South Asia, Latin America, the Middle East, and Africa beginning in February 2024.

Also read: Ready for Malaysia, will the Mitsubishi Xforce be CBU or CKD here?

The President Director told AutoFun ID that he hopes the Xforce will receive as high popularity as the Xpander. As such, the annual production capacity at the Cikarang plant which also produces the Xpander will be increased from 160,000 units to 220,000 units.

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Vietnam-spec Xforce with front radar sensor

In regards to the Vietnamese-spec Xforce which features ADAS that is not yet available in Indonesia, Kurita told our sister publication that each market would have specific requirements like steering wheel position but overall, the features would remain the same throughout.

Also read: Bound for Malaysia, pre-orders open for ADAS-equipped 2024 Mitsubishi Xforce in Vietnam

In Indonesia, the Xforce is available in two variants and is priced between IDR 382.5 million and IDR 419.1 million (~RM 115k-127k). The Xforce is planned to make its way into Malaysia too though whether it will follow the Xpander and be locally produced (CKD) here remains to be seen.

CY Foong

Writer

Traded advertising for a career that fits his passion for cars. Enjoys spotting cars during his free time and has a soft spot for Japanese Kei cars but drives a thirsty manual sedan.

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