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Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia

CY Foong · Jul 3, 2023 10:00 AM

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 01

Indo spyshot source here

The Mitsubishi XFC Concept which debuted at the 2022 Vietnam Motor Show previews the Three Diamonds’ upcoming entry in the hotly contested B-segment SUV market but there is a possibility that the XFC name would remain on the concept. The production version could have an entirely different name and it might not be the revival of the ASX on this side of the world.

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 02

Mitsubishi XFC Concept shown

Instead, there are speculations from Indonesian media that the upcoming Honda HR-V and Proton X50 rival could be called the Mitsubishi Destinator based on information found in Indonesia’s Intellectual Property Database (Pangkalan Data Kekayaan Intelektual, PDKI).

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 03

Based on the publicly accessible records, the Destinator name was trademarked by “Mitsubishi Jidosha Kogyo Kabushiki Kaisha” which is the romanised version of Mitsubishi Motors Corporation’s name in Japanese. The name was registered on 30-March 2023 under the application number DID2022051408.

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Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 01

A quick search on the World Intellectual Property Organisation’s (WIPO) database shows that the Destinator name was also trademarked by Mitsubishi in a handful of countries including Japan, Brunei, Mexico, France, and Malaysia.

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 02

According to public access records, the name was registered at the Malaysian Intellectual Property Office (MyIPO) on 18-January 2023 under the registration number TM2022017102. The name is classified under Class 12 which is for “automobiles and structural parts therefor, excluding tyres”.

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 03

Source

When OtoDriver asked a representative of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) which distributes the Three Diamonds in the archipelago, they weren’t willing to disclose anything further, stating “Stay tuned for its arrival in August.”

Also read: Mitsubishi ASX returns? Order books opened in Indonesia - 2023 production car of XFC concept to debut in Aug

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 04

Source

The yet-to-be-named SUV has already been spotted in Vietnam and in Indonesia where the SUV was covered in camouflage. Comparisons between the spied units and the concept show that both SUVs share similar design elements.

Also read: Spied: Mitsubishi XFC spotted in Vietnam - X50 and HR-V rival to be launched in Aug 2023?

Not the ASX after all, Mitsubishi Destinator is the new name for upcoming Honda HR-V rival in Malaysia 05

Mitsubishi XFC Concept shown

MMKSI previously told our Indonesian colleagues at AutoFun ID that the production version of the XFC Concept would be at least 80% similar in terms of design. The SUV has been opened for bookings in the archipelago while it would be making its global debut at the upcoming 2023 Gaikindo Indonesia International Auto Show (GIIAS) which will be held in August.

Also read: Mitsubishi's upcoming HR-V rival could look 80% similar to XFC Concept, debuting in August 2023

CY Foong

Writer

Traded advertising for a career that fits his passion for cars. Enjoys spotting cars during his free time and has a soft spot for Japanese Kei cars but drives a thirsty manual sedan.

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