In the lead-up to its 13-July launch, Ford has released information about the upcoming Bronco. This time, it goes beyond just a model in its lineup - the Bronco is now a brand of its own, much like how Jeep is to Chrysler and RAM is to Dodge.
Competing against the top-selling Jeep Wrangler and Cherokee models, the new Bronco range features a two-door, a brand new four-door and a smaller Bronco Sport model. Positioned as ‘Built Wild’, the models hark back to the original 1966 Bronco, with a strong aim on all-terrain driving. Ford aims to achieve this through extreme off-road torture tests and bespoke performance bits.