2021 Ford Bronco to launch on 13 July, fights Jeep lineup

Sanjay · Jul 7, 2020 05:30 PM

2021 Ford Bronco to launch on 13 July, fights Jeep lineup 01

In the lead-up to its 13-July launch, Ford has released information about the upcoming Bronco. This time, it goes beyond just a model in its lineup - the Bronco is now a brand of its own, much like how Jeep is to Chrysler and RAM is to Dodge. 

Competing against the top-selling Jeep Wrangler and Cherokee models, the new Bronco range features a two-door, a brand new four-door and a smaller Bronco Sport model. Positioned as ‘Built Wild’, the models hark back to the original 1966 Bronco, with a strong aim on all-terrain driving. Ford aims to achieve this through extreme off-road torture tests and bespoke performance bits.

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Ford’s direction with the Bronco brand is to create its own enthusiast community, and they’re going all out with it. For starters, buyers will be invited to ‘Off-Roadeos’, a day out at any one of four Ford-built off-road parks around the United States to familiarise with their cars. Off-road and online, Ford is promoting their Bronco Nation forum and selling merchandise on Amazon - in which part of the proceeds go towards the brand’s stewardship efforts.

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Sanjay

Writer

With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.

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