While the Geely Emgrand is set to be the next and first Geely sedan model to be given the Proton thundercat emblem as the Proton S70, the Malaysian Tiger’s Chinese parent has a few other potential sedans that might follow suit.

One of them is the Geely Binrui which sits on the same B-segment Modular Architecture (BMA) platform as the upcoming Proton S70/Geely Emgrand as well as the Proton X50/Geely Binyue. Despite being labelled as a B-segment sedan, its dimensions show a longer and wider car than the average B-sedan.

The Binrui Cool is marketed to be more performance-oriented than the rest of the Binrui line-up. That includes the obviously aggressive “Racing Storm” design philosophy in the form of the sporty front and rear bumpers, 17-inch blacked-out rims, bright-coloured brake callipers, and a carbon-fibre-wrapped rear spoiler.

The edgy design continues inside with semi-bucket front seats with Alcantara trims in the middle, and pulsating ambient lighting on the door panels. The latter reminds me of a gaming PC peripheral.

Also read: 181 PS, 290 Nm, price equals to RM 61k: Should this Geely Binrui Cool be the next sedan after the Proton S70?

Powering the Binrui Cool is a 1.5-litre turbocharged 4-cylinder petrol engine that produces 181 PS and 290 Nm. Power is sent to the front wheels via a 7-speed DCT and it is priced from RMB 94,800 (~RM 61,225) to RMB 109,800 (~RM 70,793).

Also read: 2023 Proton S50 likely to get X90's 1.5-litre 3-cyl mild-hybrid; four variants rumoured, launching next month?

What do you think of the Binrui Cool? Is it as cool as the name suggests? Check out what Adrian thinks of the S70/Emgrand’s sedan sibling in the video below. Proton's upcoming sedan could still be called the S50 as P1 has not confirm or deny its name.