While it is totally normal to see boxes loaded on trucks for delivery, it definitely isn’t common to see a box the size of a container being towed on the road. As a safety precaution to keep the car clean during delivery during the lockdown, BMW Indonesia are using these massive container size boxes as a shield.
The monster boxes with BMW’s branding on the roads have gone viral in Indonesia when it was first spotted on social media. It exploded even more when BMW Indonesia posted a picture of a BMW 3 Series Touring reversing out of the box on their official Twitter page.
According to BMW Indonesia, not only is this unconventional way of delivering their cars part of their commitment to Indonesia’s movement lockdown #diRumahAja, it is also part of the plan to make the entire online car shopping experience mimic the way we would receive normal items we shop for online.
Only car buyers who completed their entire shopping transaction of a BMW car online will receive delivery of their cars in the monster box. BMW hopes that this novelty will further promote their existing official online store during the lockdown.
Of course, this method will only be used for the time-being. BMW claims that they will return to delivering cars on conventional tow trucks once the pandemic is under control.