Did BMW invent a brand-new term just to market their car? It seems that way, and they've named it "Forwardism." But what's the deal with this word?

Well, according to BMW, Forwardism is a way of thinking that's all about welcoming change and moving towards a better future. It's for those who like to think ahead, make a positive impact, and find new opportunities even when they're not crystal clear. It’s about sharing fresh ideas and making the world better for everyone.

BMW has embraced this mindset, and it's the BMW i7's tagline. Let's explore how Forwardism is inspiring BMW to create 5 unique features in the locally-assembled (CKD) BMW i7 xDrive60 M Sport, priced at RM 729,800 (OTR without insurance, inclusive of the extended warranty and service package).

Also read: The 2023 BMW i7 is officially priced at RM 729,800 in Malaysia

Design that creates a sense of unease, and that's intentional

When it comes to design, "bold" is a mild adjective to describe it. Its massive grille has been a topic of conversation for many, and it's fair to say that opinions on it are divided.

But that is perhaps the spirit of Forwardism - to challenge conventions. And beneath its assertive exterior lies some clever touches.

Swarovski Crystal Headlights

One of the standout features is the lighting design. Look closely at the Swarovski crystal headlights and you'll notice the meticulous craftsmanship. More than that, it creates what BMW calls "Great Entrance Moment."

As you approach the car, a light show unfolds, leaving you with the sense that you're in for something special. And it doesn't stop there – the grille can even illuminate all around its edges. Talk about presence.

Ultimate Comfort with Executive Lounge Seating

But it's not all about the exterior. Step inside, and you're greeted with an interior that oozes luxury. High-quality materials, such as leather, wood, and crystal elements, adorn the cabin.

In the rear of the BMW i7, there's no shortage of space and comfort. The Executive Lounge seats can recline and has massage functions, so you can relax and enjoy the ride.

Unique Rear Door Touchscreens

The rear doors of the BMW i7 have touchscreens built right into them. These 5.5-inch screens let you control things like entertainment, air conditioning, and seat settings with ease. It's like having your own personal control centre at your fingertips.

31.3-inch 8K Theater Screen

There's a massive 31.3-inch 8K resolution theater screen for the rear passengers to indulge. Audio is provided by the Bowers & Wilkins Diamond Surround Sound System, to which some have hailed as "The benchmark for audiophiles."

With 36 speakers including a powerful subwoofer and a total output of 1965-watt, it's like having a concert hall on wheels.

Future of propulsion?

Being an electric vehicle (EV) means performance is delivered in an instant and silent manner, all 544 PS/745 Nm of it. Acceleration is swift, reaching from 0-100 km/h in just 4.7 seconds. It features a boost mode, providing short bursts of full power for those moments when you need that extra kick.

The underfloor-mounted lithium-ion battery boasts a gross energy capacity of 105.7 kWh (101.7 kWh net), and allows for a WLTP-rated range of up to 625 km.

The BMW i7 a symbol of BMW's commitment to Forwardism, with its bold design and unique features. But as much as BMW is looking fowards to the future, they are also paying tribute to the classics like the E21 BMW 3 Series with the Vision Neue Klasse concept.

Also read: The E21's spirit is digitized - What you see here is the next gen 2025 BMW 3 Series