Isuzu Malaysia has recorded another year of stellar performance with the highest truck sales in the country for the year 2023. The achievement bagged Isuzu the top spot for the overall truck brand for the 10th consecutive year and light-duty truck brand for the 14th consecutive year in Malaysia.

The continuation of Isuzu’s market-leading position was cemented by a total combined retail sales of 7,209 units, including light, medium and heavy-duty trucks for last year, which represents 44.9 percent of Malaysia's total Trucks segment sales figures. Meanwhile, its light-duty truck segment registered a sale of 6,864 units, which is the highest light-duty truck sales in Malaysia.

Chief Executive Officer of Isuzu Malaysia Shunsuke Okazoe said, “We are truly honoured to have achieved this remarkable success of being the top-selling truck brand in Malaysia once again. Attaining more than a decade-long of this success has certainly surpassed our expectations,”

“At the same time, we are truly thrilled to acknowledge the fact that the continuity of our market-leading position strongly demonstrates Isuzu Malaysia’s commitment in offering the widest and most advanced range of trucks for our customers throughout the changing industry landscape" he added.

Isuzu registered a growth of 2.7 percent compared to the previous year, this milestone indicates continuous progress for Isuzu Malaysia and solidifies its position as a leading player in the country’s commercial vehicle industry.

Elsewhere, Isuzu's sales performance in the light-duty segment also netted the company a positive combined sales increment of 11 percent in the medium-duty, heavy-duty and prime mover segments in 2023.

Isuzu Malaysia’s success has also been further emphasized by the implementation of its corporate initiative that oversaw the upgrading and revamping of several dealership outlets in Ipoh, Kuching, Kluang, Temerloh and Seremban throughout last year to offer visitors and customers a brand-new retail experience. Isuzu's dealership network currently consists of 59 centres, with more planned in 2024.

In line with the Government’s regulatory implementation of emission standards, Isuzu Malaysia will also be introducing new Euro 4 truck models sometime this year.