![Proton delivers 12,882 units in January 2024 - Best start since 2013, Proton S70 already C-Segment bestseller 01]()
Proton has had a stellar start to 2024, posting its strongest 1st-month of sales since 2013 with 12,882 units (domestic and export) delivered in January.
The figures mark a 1.3 percent jump versus sales in December 2023 (with 12,711 units) and a significant 10.3 percent improvement versus the same period last year. Proton estimates its market share for January to be 19.5 percent, 3.3 percent higher compared to December 2023.
Roslan Abdullah, Chief Executive Officer, Proton Edar, CEO of Proton Edar added, “Currently, many project Malaysian automotive sales to contract in 2024 after a record-setting year in 2023 due to factors such as increase in SST as well as the introduction of the luxury goods tax. Proton however remains optimistic our strong start to the year will set the tone for the next 11 months as we target more sales growth with our continued focus on innovation, quality and customer service.”
Also read: Proton 2023 sales: Best-ever year since 2012 with 154k units sold, Saga, X50, Persona top-sellers
| Proton sales January 2024 |
| Model |
Sales (units) |
| Saga |
6,129 |
| Persona |
1,846 |
| Iriz |
523 |
| Exora |
203 |
| S70 |
1,442 |
| X50 |
2002 |
| X70 |
372 |
| X90 |
365 |
| Total |
12,882 |
Figures include domestic and export units.
The biggest highlight of course is the Proton S70 which has surged to the top of the C-Segment charts with 1,442 units delivered in January.
The model currently boasts an order book with over 8,000 bookings, reflecting the strong and positive response it has received from eager customers. The model S70 also made its way to its first export market in Brunei, as 15 units were delivered ahead of its official launch there in February.
Also read: Slow deliveries of 2024 Proton S70 not due to production issues; this is Proton's answer
![Proton delivers 12,882 units in January 2024 - Best start since 2013, Proton S70 already C-Segment bestseller 01]()
Meanwhile, the X50, continued its reign as the most popular B-Segment SUV in Malaysia more than three years after its launch, with 2,002 units sold in January.
Elsewhere, the Proton X90 still leads the D-Segment SUV category with 365 units sold, although sales of the X70 were considerably lacklustre in January with just 372 units sold.
![Proton delivers 12,882 units in January 2024 - Best start since 2013, Proton S70 already C-Segment bestseller 02]()
After ending 2023 with an impressive 70,184 units sold, the Proton Saga started 2024 strongly with 6,129 units sold, affirming its enduring popularity and significance within the Proton portfolio.
As for the other models, the Persona delivered another strong month in January 2024, with 1,846 units sold, sales of the Proton Iriz jumped by 7 percent compared to December with 523 units sold last month. Lastly, is the Proton Exora with 203 units sold in January, despite production ending a while back.
