Proton X90 is now D-segment SUV leader - Proton 1H 2023 sales tops 77k, highest since 2012
Arvind · Jul 5, 2023 11:00 AM
0
0
Proton has recorded its best ever first-half sales performance since 2012. After a strong month in June with 14,351 units sold, Proton's total sales tally for the first six months of 2023 totalled 77,321 units.
This represents a remarkable 28.6 percent increase compared to same period in 2022, and surpasses the industry's overall sales growth by more than three times.
Proton's market share for June is estimated to be 23.2 percent, and the year-to-date market share has increased to 21.3 percent, showing a 3.2 percent improvement over the same period in 2022.
The recently launched Proton X90 has proved a major hit with customers. In its first full month of sales, Proton’s first 6-/7-seater SUV notched up deliveries of 1,082 units, instantly making it the top-selling D-segment SUV in the Malaysian market.
The Proton Saga remains its bestseller, reclaiming its position as the leader in its segment after delivering 6,111 units in June and a total of 33,325 units so far this year.
Another standout performer was the Proton Persona, which sold 2,254 units in June, despite facing competition from newer and more expensive rivals, the Persona achieved an impressive sales growth of 79.4 percent.
The Proton X50 remains the B-Segment SUV leader since its launch in October 2020, posting a total 2,449 units sold in June. Alongside, the Proton X70 posted its second-best performance for the year with 1,245 units sold last month.
Elsewhere, the longstading Exora notched up sales of 368 units, whilst the Iriz recorded sales of 842 units.
This is how the 1st-half sales of Proton models stack up:
2023 Proton sales by model
Model
June 2023 (Units)
Cumulative 1H 2023(Units)
Saga
6,111
33,325
Persona
2,254
12,580
Exora
368
2,367
Iriz
842
4,032
X50
2,449
17,562
X70
1,245
6,116
X90
1,082
1,339
Total
14,351
77,321
Going into the second half of 2023, Chief Executive Officer of Proton Edar, Roslan Abdullah said, "Proton is confident we have the products and promotional strategies in place to continue our growth trajectory,"
"We will also execute our plans to update our range, launch our entry into the Malaysian EV market with Pro-Net (distributor of Smart EVs) and further improve the quality of our products via investments announced this year to improve our production capabilities." He added.
Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.
