The EON & Sahabat AutoFest 2024, the EON's largest annual sales event, takes place this weekend from 1 – 3-March 2024 (Friday to Sunday) from 10AM to 6PM at the EON Headquarters in Glenmarie, Shah Alam.

Featuring a huge line-up of cars, various models from Proton, Honda, Isuzu, Daihatsu, Audi and Volkswagen will be displayed under one roof and available for test drives and booking. These models also include recently launched Proton S70 as well as the smart#1 BEV and #1 Brabus high-performance variant.

Also read: EON Smart Glenmarie 3S opens; new home for Smart owners for both sales and service

Motorcycle enthusiasts are also in for a treat with a comprehensive line-up of Modenas and Kawasaki two-wheelers up for grabs.

“Organised in conjunction with EON’s 40th Anniversary, EON & Sahabat AutoFest 2024 is special, and not just because of the exciting discounts, promotions, and special packages,” said Akkbar Danial, CEO of EON Berhad, adding that “we are revolutionising the car buying experience with a new digital platform that will give our customers a smooth, fast, and hassle-free purchasing journey. Think of it as a digital, instant financing application where you could potentially drive home your new car by the end of the same day.”

Customers placing orders and applying for new car financing via EON’s new digital platform at the EON & Sahabat AutoFest 2024 stand to win exciting prizes worth RM100,000 as well as the Grand Prize of a brand-new Proton S70.

Additionally, trade-in facilities would also be made available together with special deals for insurance applications. Auto-detailing packages will also be offered for those looking to spruce up their rides.

The three-day event will also showcase other products and services from participating brands such as AVIS car rental, Puspakom, Pos Malaysia, and Petromin Express, a quick-stop car service centre. Alongside, representatives from DRB-Hicom University of Automotive Malaysia to guide those seeking higher education in the automotive sectors and related industries.

As an added attraction, a Bazaar Raya will also be held in conjunction with the EON & Sahabat AutoFest 2024 in anticipation of the upcoming month of Ramadhan and Hari Raya celebrations.

A variety of vendors with their fashion, décor, food, and other offerings have been lined up together with a host of fun carnival-like activities such as food trucks, celebrity appearances, and a dedicated kids’ zone.

Ample parking space is available for visitors including at nearby Wisma DRB-Hicom, with free shuttle services ferrying them from there as well as from the Glenmarie LRT station.