Toyota Malaysia has wrapped up a stellar 2023, achieving its highest-ever sales record and maintaining its position as the top non-national automaker in 2023, for the third year in a row.

In 2023, Toyota delivered a total of 108,107 units (inclusive of Toyota and Lexus) surpassing all previous records, and securing approximately 32 percent overall non-national market share in Malaysia.

Also read: Toyota stays ahead of Honda as Malaysia's best-selling non-national brand in 2022 with 100k units

Datuk Ravindran K., President of UMW Toyota Motor, expressed satisfaction stating, "Our success is a reflection of our dedication to delivering high-quality vehicles and an unparalleled ownership journey. We appreciate the positive reception from the market and our customers, acknowledging our diverse model range and forward-thinking approaches. As we continue to set new benchmarks, our focus remains on providing meaningful and innovative mobility.”

In the SUV segment, represented by the Toyota Corolla Cross, Harrier and Fortuner, Toyota sold 22,533 units with a notable 19.6 percent non-national market share. 

Also read: Rumour: Next-gen Perodua Myvi and updated Toyota Vios could receive 110 PS turbo 1.0L engine

Elsewhere, Toyota emerged as the market leader in the pick-up truck segment - delivering a whopping 27,447 Toyota Hilux units in 2023. In the panel van segment, the Toyota Hiace dominated 100 percent of the non-national market share delivering all of the 3,424 registered vehicles in 2023. 

Though the company did not provide model-specific sales numbers by models we can assume the rest of its sales - amounting to 54,703 units - were split between the sedan, hatchback, MPV and GR Performance models. These include popular models such as the Vios, Yaris, Camry, Veloz, Innova, Alphard and Vellfire models. 

Meanwhile, Honda sold over 80,000 units in Malaysia in 2023 which should place it behind Toyota. However, if you exclude the Hilux and the Hiace (totalling 30,871 units) from Toyota’s numbers, Honda still retains its top spot in the non-national passenger car category. 

As of January 2024, Toyota has delivered another 6,276 units, for both Toyota and Lexus.

The company also expanded its footprint with the addition of the new 3S outlet in Nibong Tebal recently, aimed at enhancing customer service and accessibility in the region,

Toyota is also poised to unveil its next initiative in the coming weeks; in introducing its Beyond Zero event. The event marks Toyota's resolute commitment to the journey towards carbon neutrality by 2050. During this event, UMWT will showcase its multi-pathway mobility solutions catering to diverse needs and usages, aligning with Malaysia’s vision for net-zero greenhouse gas emissions.