UMW Toyota Motor (UMWT) ended September 2023 with 9,020 units of Toyota and 208 units of Lexus vehicles sold, totaling 9,228 units. The figure is 10 percent lower than in August. Cumulative sales from January to September 2023, is still 8 percent higher than last year, totaling 76,511 units.
Last month, UMWT launched an improved 2023 Toyota Yaris. The improved model, referred to as the Yaris IMP, is the second update for the No.1 selling non-national hatchback, which has sold 60,300 units since its launch in 2019.
The new Yaris featured a new instrument cluster, upgraded 9-inch touch screen infotainment with Android Auto and Apple CarPlay, new black fabric seats, wireless charger for smartphones, and built-in front dashcam.
“To meet customer expectations of Toyota, we have continued to update and improve our offerings, such as the latest Toyota Yaris that reflects its tagline. The Yaris IMP is aimed at Gen-Z drivers who have strong appreciation for style, self-expression and social standing. From its stylish exterior appearance to the advanced technology coupled with Toyota Safety Sense features, the new Yarisoffers enhanced driving comfort and peace of mind during every drive. In addition, our corporate philosophy of kaizen, or continuous improvement, inspires us to go beyond creating vehicles that meet driver requirements, and to also focus on elevating the overall Toyota customer experience and touchpoints, which we see reflected in our new Toyota MY app," said Datuk Ravindran K., President of UMW Toyota Motor.
The new Toyota MY app unifies the previously separate Toyota Drive app for service appointments and Toyota 24Seven app for roadside assistance.