In the first full month of restored market conditions, Proton achieved 10,380 unit sales for September 2021, retaining its second spot in the Malaysian new car market.
Market share for the month is expected to come in at 23.9 percent on the back of an estimated Total Industry Volume (TIV) of around 43,500 units. Proton’s Year to date market share currently stands at 23 percent, comparing favourably with last year’s closing figure of 20.7 percent.
The Proton Saga remains the top seller with 3,907 units sold last month.
Both Proton’s SUV models, the X50 and X70 lead their respective segments, with 2,431 units of the Proton X50 were delivered in September while the Proton X70 registered 1,577 units.
Proton Sales September 2021 |
Model |
No. of units |
Saga |
3,907 |
Persona |
1,440 |
Exora |
272 |
Iriz |
749 |
X70 |
1,577 |
X50 |
2,431 |
Total |
10,380 |
Overall, 27,312 units of SUVs have now been sold by the company in 2021, which accounts for 37.4 percent of the overall YTD sales of 73,017 units.
The recently launched 2022 Proton Iriz and Persona meanwhile posted a strong first month of sales. Despite production being affected by a shortage of components, Proton still managed to deliver 1,440 units of the Persona and 749 units of the Iriz, which features a new Active variant.
Chief Executive Officer, Proton Edar, En. Roslan Abdullah said, “While we could have sold more than the 10,380 units achieved, some context should be given to our performance as Malaysia is recovering from a pandemic that is still affecting our vendors. The situation is slowly improving but the shortage of chips and other components is a real issue that will not change in the short term, so we must exercise caution when trying to forecast sales as production volumes remain subject to change,”
He added, “Therefore, for the remaining three months of the year, PROTON will concentrate on meeting our commitments to our customers and delivering as many cars as possible. Clearing the backlog will free up more volume for the next calendar year and help us move forward with plans to expand our offerings both locally and in export markets.”