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Proton regains footing after lockdown, 10,380 units sold in September 2021

Arvind · Oct 5, 2021 06:03 PM

Proton regains footing after lockdown, 10,380 units sold in September 2021 01

In the first full month of restored market conditions, Proton achieved 10,380 unit sales for September 2021, retaining its second spot in the Malaysian new car market.

Market share for the month is expected to come in at 23.9 percent on the back of an estimated Total Industry Volume (TIV) of around 43,500 units. Proton’s Year to date market share currently stands at 23 percent, comparing favourably with last year’s closing figure of 20.7 percent.

Proton regains footing after lockdown, 10,380 units sold in September 2021 02

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The Proton Saga remains the top seller with 3,907 units sold last month.

Both Proton’s SUV models, the X50 and X70 lead their respective segments, with 2,431 units of the Proton X50 were delivered in September while the Proton X70 registered 1,577 units.

Proton Sales September 2021
Model No. of units
Saga 3,907
Persona 1,440
Exora 272
Iriz 749
X70 1,577
X50 2,431
Total 10,380

Overall, 27,312 units of SUVs have now been sold by the company in 2021, which accounts for 37.4 percent of the overall YTD sales of 73,017 units.

The recently launched 2022 Proton Iriz and Persona meanwhile posted a strong first month of sales. Despite production being affected by a shortage of components, Proton still managed to deliver 1,440 units of the Persona and 749 units of the Iriz, which features a new Active variant.

Proton regains footing after lockdown, 10,380 units sold in September 2021 01

Chief Executive Officer, Proton Edar, En. Roslan Abdullah said, “While we could have sold more than the 10,380 units achieved, some context should be given to our performance as Malaysia is recovering from a pandemic that is still affecting our vendors. The situation is slowly improving but the shortage of chips and other components is a real issue that will not change in the short term, so we must exercise caution when trying to forecast sales as production volumes remain subject to change,”

He added, “Therefore, for the remaining three months of the year, PROTON will concentrate on meeting our commitments to our customers and delivering as many cars as possible. Clearing the backlog will free up more volume for the next calendar year and help us move forward with plans to expand our offerings both locally and in export markets.”

Arvind

Senior Writer

Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.

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