Proton Commerce, a joint venture between Proton’s sales arm Proton Edar, and CIMB Bank announced today that it disbursed a total of 27,288 loans to Proton car buyers in Malaysia in 2023. The figure is a new high for Proton Commerce, rising in tandem with Proton’s recent record of 154,611 units sold – its highest since 2012.

This also means that 18 percent of Proton cars sold last year were financed by Proton Commerce. The Proton Saga is the financing arm’s most important model, contributing 61 percent of total disbursements.

“Looking at the Proton financing business landscape, our annual market share has demonstrated a steady upward trajectory, progressively advancing from 9% in 2018 to an impressive 18% by the end of 2023, marking the highest market share we have achieved thus far. In January and March 2023, our market position was noteworthy, positioning ourselves as the second-largest entity in terms of market share during this period,” said Mooi Fi Phang, Chief Executive Officer of Proton Commerce.

“Proton Commerce aspires to ascend to the position of the foremost Proton financier. In addition to honouring the interest rate offered at the time of approval, we will also offer competitive finance packages for Proton’s newest models such as the X90 and S70 while also reaching out to EV customers who are interested to purchase the Smart #1. With our fixed-rate financing, customers can rest assured of consistent monthly payments, providing ease to those awaiting their Proton vehicles and facilitating better budget management," Mooi added.