Citroen DS 7 Overview
The DS 7 is the French marque’s first dedicated DS model since it became a standalone premium brand back in 2015 under the PSA Group. Dubbed the avant-gardist of design, DS Automobiles is built on the design heritage of the original Citroën DS dated back to the 1950s. The DS line started with the Citroën DS 3, a small car based on the floorplan of the Citroën C3. The DS 7 Crossback made its première appearance alongside the new DS Store in Petaling Jaya in 2018 before officially launched in 2019.
Retailing at RM 249,372, the fully imported model is offered in the sole 1.6 L Performance Line trim, which comes with cosmetic enhancements and upgraded equipment.It presents a premium alternative to the highly competitive C-Segment SUV segment, occupied by the likes of Honda CR-V and Mazda CX-5 and bringing the fight to luxury brands like Lexus, BMW, and Mercedes-Benz.