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Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India

CY Foong · Jun 15, 2023 10:05 AM

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 01

Spyshot source: Motorbeam

Maruti Suzuki is India’s number one carmaker and in some ways, it is similar to our very own Perodua. However, aside from producing Suzuki models, it has a partnership with Toyota in the subcontinent.

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 02

Source

This resulted in some Suzuki models sold in India (and South Africa) being offered with a Toyota badge but this Innova Zenix marks the first time a Toyota model is given the Suzuki rebadge in India.

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 03

Toyota models have been rebadged as Suzuki before outside of India. Europe has the likes of the RAV4-based Across and the Corolla Wagon-based Swace while Japan offers the Suzuki Landy which is based on the Toyota Noah.

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Also read: Finally in Malaysia - All-new 2023 Toyota Voxy and Noah arrive as recond models, priced from RM 228k

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 01

The Invicto name has been registered at the Indian IP office

Initially thought to be called the Maruti Suzuki Engage, many Indian automotive media have since reported that it would be called the Maruti Suzuki Invicto. Based on spyshots taken by Motorbeam, it seems that it would only be a cosmetic rebadge with a distinct Suzuki front grille.

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 02

The Suzuki-badged Innova has been teased on social media with a 5-July 2023 launch date. It will be sold at Maruti Suzuki Nexa dealers which is the brand’s more upmarket showroom network and will be the flagship model.

Also read: EON and USPD - When Proton had separate dealer networks like Toyota in the 1990s

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 03

Based on the recent rebadges done between Suzuki and Toyota, it’s very likely that the Invicto/Engage will be utilizing the same Toyota powertrains and features. Unlike the Indonesian Innova, the Indian equivalent is more opulent with a 9-speaker JBL audio set-up and powered ottoman seats for the middle row.

Also read: Higher specs than Indonesia, 2023 Toyota Innova launched in India with HyCross name

The Innova Hycross as it is called in India is offered with a 2.0-litre petrol or hybrid engine across 6 variants. Perhaps the Suzuki version would have fewer choices as the Innova has a strong reputation in India.

Also read: Ahead of Malaysia, all-new 2023 Toyota Innova to be launched in Thailand in July

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 04

Source

Back in Malaysia, the 2023 Toyota Innova Zenix is expected to arrive soon as shots of car transporters holding a few units of the crossover MPV on our roads have surfaced.

Also read: All-new 2023 Toyota Innova to be a lot more expensive - Switching from CKD to CBU Indonesia, starting price above RM 150k?

Spied: 2023 Toyota Innova Zenix rebadged as a Suzuki in India 05

Indonesian-spec Innova Zenix shown

Unlike the outgoing AN140 generation which is locally assembled (CKD) here, the all-new AG10 generation will be imported (CBU) from Indonesia. So, expect the Innova Zenix to hover around the RM 150k mark when it reaches here.

Also read: UMW Toyota: One all-new model and one facelift model left to launch in 2023 - Innova and Yaris?

CY Foong

Writer

Traded advertising for a career that fits his passion for cars. Enjoys spotting cars during his free time and has a soft spot for Japanese Kei cars but drives a thirsty manual sedan.

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