2023 Proton S70

After years of spyshots and speculations on the name, Proton has officially announced that its newest sedan model is called the Proton S70 at a line-off ceremony at P1’s plant in Tanjung Malim. Aside from the official name announcement, Proton Chief Executive Officer (CEO), Dr Li Chunrong, also confirmed that all Proton outlets nationwide would begin accepting customer bookings for the Proton S70 beginning 1 November 2023 with a fee of RM 500. "The Proton S70 marks a new chapter for Proton as we

Found within the latest monthly production data sheet compiled by the Malaysia Automotive Association, under the section for Proton’s Tanjung Malim plant, is an entry for a new Proton model, codename Proton SS11. A total of 28 units, spread across 4 variants, were produced in September 2023, hinting at a very close market launch date. SS11 is the codename for Proton’s latest sedan, one that will be based on the Geely Emgrand, also known in China as the Geely Binrui. The new sedan will straddle b

While the Geely Emgrand is set to be the next and first Geely sedan model to be given the Proton thundercat emblem as the Proton S70, the Malaysian Tiger’s Chinese parent has a few other potential sedans that might follow suit. One of them is the Geely Binrui which sits on the same B-segment Modular Architecture (BMA) platform as the upcoming Proton S70/Geely Emgrand as well as the Proton X50/Geely Binyue. Despite being labelled as a B-segment sedan, its dimensions show a longer and wider car th

As the upcoming Geely Emgrand-based 2023 Proton S70 is about to make its local debut in Malaysia, another set of spyshots pop up online. This latest set is from a Facebook group dedicated to Proton’s first all-new sedan model since the current generations of the Persona and Saga were launched in 2016. Undisguised and resplendent in silver, this S70 appears to be the base variant that might be called the S70 Standard. This is evident by the absence of a sunroof which is seen in some of the other

The Proton Persona, with a starting price of just RM 47,800 is the most value-for-money sedan in its (B-segment) class. Even the highest specifications RM 58,300 Premium variant is still nearly RM 30k cheaper than the Toyota Vios and Honda City. This makes it unsurprising that for much of 2023, the Proton Persona dominated Malaysia’s B-segment sedan. No national car-level pricing advantage, no problem for Toyota Vios and Honda City Yet, the Toyota Vios, despite its higher starting price of RM 89

Our first real look at the upcoming 2023 Proton S50 - also rumoured to be named the Proton S70 - comes courtesy of this spyshot snapped by Mohd Sabri Mohd Sirah on a Facebook group. Undisguised for all to see, the pic (albeit blurry) showcases the basic look of the sedan: the front and rear bumpers, at least from the sides look the same as its donor model, the Geely Emgrand. However we do know that more differences will be on the front fascia courtesy of a studded grille, as seen in earlier spys