Honda cites slow sales as its reason for dropping the Fit; so far in 2020, sales are down 19 percent to just 13,887 units. In 2019, Honda sold 35,414 units, compared with the HR-V's 99,104 units sold. We can assume that the HR-V is also more profitable for Honda, as its base price is $22,040 to the Fit's $17,145.17 Jul 2020