Thai automotive portal, Headlight Magazine has published the sales number for B-segment sedans, and it seems that buyers in Thailand have a strong preference for the new-generation Honda City.
|Model||Jan 2020||Feb 2020|
|Mazda 2 Sedan||1,801||1,309|
|Toyota Yaris Ativ||1,531||1,491|
|Honda Brio Amaze||2||2|
*Sales Report of B-segment sedans in Thailand by Headlight Magazine
For the first 2 months of 2020, the City outsold the Almera by a huge margin – almost double. The City holds the number 1 position in the B-segment sedan followed by the Almera and the Mazda 2 Sedan.
What’s even more interesting is that while most of the cars in the segment saw a drop in sales in February 2020, the City saw a slight growth in sales. This goes to shows just how well received the all-new Honda City is.
The Almera (THB 499k - 639k) is up to THB 100,000 cheaper than the City (THB 579k -739k) and the Nissan comes with a suite of Advanced Driving Assistance Systems (ADAS) while the City doesn't have any. It boggles the mind why would Thai consumers buy something that's more expensive and lesser equipped. Maybe Nissan Japan needs a proper local partner to figure this out...
Closer to home, both the City and Almera are expected to be launched to the local market. However, the timeline will most likely be pushed back to late 2020 or even into 2021 due to unfavourable market conditions as well as the month-long Movement Control Order (MCO) imposed.
We expect the Malaysian market to exhibit similar buying habits as our neighbours in Thailand as the Honda City just have that ‘can’t go wrong’ sentiments compared to the rest of the cars in the segment.